Industry
Physiotherapy & Digital Movement Health
Founded By
Gretha Bester from Wellspring Physiotherapy
Reach
South Africa and Global
Technology & Scope
Custom Web Application, Native iOS & Android Apps, Interactive Quest Map & Body Targets Engine, Branding, AI Movement Coach & Therapist Content Suite
Their Story
Turning the Home Exercise Programme into a Quest
Every physiotherapist knows the hour in the treatment room is only half of recovery. The other half happens at home, between appointments, when nobody is checking and the exercise sheet is easy to forget. Gretha Bester qualified at the University of the Free State and holds postgraduate certificates in Orthopaedic Manipulative Physiotherapy and dry needling. She also has a background as a professional sports model in bodybuilding. She has built her practice on two beliefs: movement is medicine, and knowing why an injury happened is what stops it coming back. MoveQuest was founded to carry those beliefs out of the treatment room.
MoveQuest isn’t another workout app. It turns a rehab programme into a game people want to come back to. Movement Questers pick the parts of the body they’re working on. The app then lays out an illustrated quest map that never ends, with one section per body target and exercise stops alternating with short lessons. Every exercise has a ladder of graded versions. Honest feedback (“too easy”, “just right”, “too difficult”) moves you up or down it, and you’re never penalised for saying something hurts.
Services & System Deliverables
Full-Stack Web Platform
Healix AI Movement Coach
Native iOS & Android Apps (Quester + Therapist)
Interactive Quest Map & Body Targets Engine
Graded Exercise Ladders & Streamed Video Library
Therapist Admin Suite & Learning Centre
Unique Impact
Full Gamification
Gamification inclusive of 28 behaviour awards
Pain-Aware Progression
Exercise adjust to personalised difficulty rating
A Map That Never Ends
Explore a world as you progress on your mobility journey
Professionally-backed
Every ladder, lesson & video is written by a therapist
Branding
#182F50
#3CC1F1
#C2FD9E






